GUEST AUTHOR BLOG: Face-to-Face Conversation: Still Critical in the Digital Age by Jodi Glickman, author of “Great on the Job: What to Say, How to Say It. The Secrets of Getting Ahead.”
Today’s world is more wired than ever, with over 5 billion text messages sent daily in the US and 100 million tweets per day worldwide. But while our digital dialogue continues to climb at an astonishing rate, our personal communication skills are hitting an all-time low.
We’ve become so adept at technology that real time conversation has taken a back seat, with devastating consequences. While conventional wisdom says that you’re either born with communication skills or you’re not, I’m here to tell you that is not the case. Communication skills can be taught, and they are, in fact, crucial to business success.
Roberto Goizueta, former CEO of Coca-Cola , has been quoted as saying, “Communication is the only task you cannot delegate.” He is absolutely right. In today’s global economy, it’s not typically the smartest, hardest-working, or most technically savvy who succeed. The ability to communicate effectively and strategically is often the most important precursor to business success.